Monthly Archives: April 2015

Storytelling Trumps Selling

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Transparency is the new black. I’ve always been what I would consider transparent. Admittedly at times it has been to my detriment. Like that time early in my career when I first launched my own PR firm and I candidly told a client (and a friend at the time) about my spouse’s forthcoming promotion and raise (cha-ching!). Unfortunately that translated into me no longer needing a raise. Ever. But that’s a story for another time ;). Fortunately, it was early in my career, I enjoyed the work, and it parlayed into other high profile clients who believed in just compensation. In the end it all works out! Read More